Recently I was featured in the Wall Street Journal about what to put on a business card. Link: HERE
It got me thinking about what can go wrong with a Business Card. Here are a few things that I see when it comes to Business Cards that cause me to scratch my head.
- One of the most important things about having a business card is having your email address clearly legible. Please make your email address something an average person can see easily without trying to decipher if it is an s or a 5. One character off will throw off the entire address.
- A Fax number? Really? Will this document fax to 1993? Stop putting that on there. If someone really needs your fax number they will ask you at the time they need it. They will not go back to your business card to look it up. I Promise.
- IF you are a business person and want to be seen as legitimate, use your website address in your email. Go immediately to whoever hosts your website and get a FREE email address associated with your site. Don’t use @comcast, @gmail or god-for-bid AOL!
- Don’t buy the cheapest card you can find. No the business card doesn’t sell for you but it will tell a story, and “I am really cheap so I use flimsy paper” is not the story you’re looking to tell.
- Make sure it can be easily scanned. Today most people are scanning cards into a smartphone or scanner and if your font is fancy and illegible, it will not scan well. Keep it clean.
Remember something else. Your Business Card is meant to give out information it’s not a tool for you to pass out for everyone in the room and get business. You still have to sell.